HIPPO

Education, Business, Marketing – getting started

Author Archive

Your USP? Style?

By Editor • Jun 19th, 2008 • Category: USP

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.



People are Resources

By Editor • Jun 19th, 2008 • Category: People

You may not wish to employ people – but the Internet offers you an extensive resource for people skills?



Communication Skills

By Editor • Jun 19th, 2008 • Category: Communications

One of the most important factors is being successful is COMMUNICATION. You have to sell your product or service – presentation, copywriting, etc….



Take Your Cue?

By Editor • Jun 19th, 2008 • Category: Features

What is stopping you from starting a business?
Do you have a couple of hours per day? Build a website – and sell your idea. The cost for creating a website $20 or less. What have you got to lose apart from your valuable time!
In fact we would suggest using Wordpress for your website. Why? You [...]



Sport Biz

By Editor • Jun 19th, 2008 • Category: Features

Enjoy Sport? Why not use your knowledge, experiences and excitement about your hobby or pastime. Your enthusiasm is a great benefit for a new business.
Have you considered creating a website about your interests? You could sell products, create e-books or offer courses about your sport. Browse the internet for ideas!
More on Business Startups:

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