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Run Country Specific Offers On Your Blog

By Contributor • Oct 14th, 2009 • Category: Marketing

You may have noticed when looking through your statistics of your niche Wordpress blog that you have been getting traffic from more than just one country. If the affiliate offer you are running on your blog is only geared towards one country you are probably sending the rest of your traffic to an untargeted Webfetti offer. That could end easily.

Chances are high that a similar offer exists that caters to other countries. Perhaps you can get the same offer for other countries at a lower payout. If not, there’s always the option to show Google AdSense or eBay auctions using phpbay. This gives you the opportunity to monetize for all countries. You can show unique offers for any number of countries. For example you can show a different offer for Canadian visitors, visitors from the U.K, from the U.S., from Ireland and a completely different offer for all other countries.

You essentially have to run some php code that looks at the visitors IP address to determine what country they belong to. Although more prone to errors, you can actually figure out a person’s city by looking at their IP address if you have the database to match it with. But really, in most cases, if not all, figuring out the country is sufficient. In fact, a php script can be 99% accurate in determining the country of your visitor.

After determining the country you can then run some code to say… if the visitor is from x country, display this HTML. A nice feature is to display a country specific message and maybe even a little flag icon. You can drop in some text saying: “Product x is now offered to residents of the U.K. for a limited time!”. Then display your affiliate banner nearby and you’re in business.

If your coding and/or technical skills are poor, try this, ready to go, easy to implement, Wordpress Geo Targeting Script to simplify the entire process. Although the manual gives specific instruction to implement with Wordpress blogs, it may be used for other php based sites as well.

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