Likewise, it is also the most important element of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses.

It is the opening sentence or paragraph you use in any sales letter or written communication you ever send out to customers, prospects, suppliers or staff. It’s the first words you or your sales people utter, when they engage anyone in a sales presentation or one-on-one discussion.

Likewise, the “headline,” or its “equivalent,” are the first phrases you begin your conversation with when a customer or prospect comes in or calls in. It is also the first phrases you state when producing a commercial or when meeting people at trade show.

The main purpose of a headline is to grab your prospect’s ATTENTION. When I say your prospect, I mean that your headline should target precisely whom you want to reach your target market. For example, if you wish to reach homeowners, put the word “homeowners” in the headline.

The headline should serve as an ad for your advertisement. It should tell the reader immediately and clearly the essence of what you’re trying to say in the body copy. The headline must provide the reader with a Big Benefit or Big Promise. So, create a headline that tells the right people the benefit you are offering them.

When you write or decide upon your headline or it’s equivalent, you have spent at least 80 cents out of your dollar. Stated differently, 80% of your outcome-four fifths of your result… all but 20% of the success of your selling effort is effected positively or negatively by how and what you communicate at the start.

A tweak of headline can make a 20 times improvement in response or acceptance by your customer or prospect of your proposition. Every headline or opening statement should appeal to the prospect’s or reader’s or listener’s self-interest. It should promise the person a desirable, powerful and appealing advantage. If possible, try to include “news” value or “educational” value into the headline also.

You may Download a Free copy of the “100 Greatest Headlines Ever Writen” at Jay | Abraham – www.JayAbrahamSystem.com and learn how you can use these headlines to improve your copywriting and maximize your sales conversions.

You may get to know more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Marketing Genius Jay Abraham