HIPPO

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.

So what is your USP? Don’t start your business until you know your USP.

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